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| Bio: | You can use headline news or obscure news as your hook. It could be local, national, or international. Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less. Or, an earthquake strikes halfway around the globe, killing thousands in a city considered to be at low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area. Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes. You got the idea? The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere. The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. This is much easier than it sounds. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person. All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you leave a voicemail message, please end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response. You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. Keep it brief and to the point and include a phone number as well as your email address for a reply. It takes too long to pitch media outlets individually when you want to get national media attention for your story. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one. A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service. Above all, do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action. 1. Maintain the Reading Level Every content writer should strive to create understandable content as their first goal. We all know that not every Google user has a high level of education. All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. So that, every age group of people will understand your content. This results in better traffic generation. 2. Site Speed Your site should be fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simple techniques of OnPage Optimization. 3. Use Images and Videos Every Search Engine Optimizer must use the images and videos in their content. Because humans can easily understand any information by looking at images and videos. Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques. 4. Google Voice Search Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search. 5. Post in Yahoo! Post in Yahoo! Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic. 6. Switch to 'https' Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to https from http. It is also a well-known SEO On Page Optimization technique. 7. Use keywords in comments Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Google bots will also consider comments. Some of the users will leave the long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments. The keywords should not be overstuffed The comment should look natural even after adding the keywords. This allows writers to generate more traffic by including comments on their posts. https://issuu.com/othlasytmp/docs/179166 |
| Gender: | Male |
