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| Bio: | You can use headline news or obscure news as your hook. It could be local, national, or international. Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less. Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area. Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour. You got the idea? The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere. The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person. You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response. You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply. When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one. A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service. Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous. 1. Keep the Reading Level at the Recommended Level Every content writer should strive to create understandable content as their first goal. We know that every Google user is not a highly educated person. All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. So that, every age group of people will understand your content. This results in better traffic generation. 2. Site Speed Your site should be fast. Users won't wait for more than a few seconds to load pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simple techniques of OnPage Optimization. 3. Use images and videos Search Engine Optimizers must include images and videos in all content. Because humans can easily understand any information by looking at images and videos. Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques. 4. Google Voice Search The public has changed the way they search. People can now simply use Google Voice Search to ask their questions. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search. 5. Post in Yahoo! & Bing The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. Recent research has shown that Yahoo! is a better place to publish your posts. Bing and Yahoo! will lead to more traffic. 6. Switch to 'https' Many content writers will use http protocol to publish their articles. This is a new way to increase site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique. 7. Use keywords in comments Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Because, Google bots will consider comments along with the post. Some of the users will leave the long comments. These comments can be used by writers. Whenever writers find big comments insert the one or two keywords in that comment. Don't stuff the keywords. Even if you add keywords, the comment should still look natural. This allows writers to generate more traffic by including comments on their posts. https://issuu.com/othlasytmp/docs/202410 |
| Gender: | Male |
